Marketing is one of the biggest industries in the world. Everywhere we look, things are being marketed to us to influence our behaviour.

The Marketing Project will teach you basic marketing principles and strategies, how to organize a fantastic event, how to conduct market research and the role of publicity in marketing.

In this project, you’ll:

  • Delve into the 4 Ps of marketing: product, price, promotion and place
  • Learn about marketing career opportunities in profit and non-profit sectors
  • Explore various methods of conducting market research and focus groups
  • Learn how to generate publicity for your product or cause
  • Organize and coordinate a special event

Leader’s Guide

Member’s Guide


4-H Project Disclaimer

4-H Ontario is pleased to be able to provide 4-H project resources for use by volunteers in 4-H clubs. With so many topics to choose from, 4-H volunteers are trusted to use these resources to provide safe, respectful and quality programming while using their judgement to assess the appropriateness of activities for their particular group of youth.

By downloading any 4-H resource you agree not to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform and publicly display such resources (in whole or in part) for any purpose other than delivering the 4-H program. You also agree to give credit to the original creators. Your provincial or national 4-H organization may have restrictions on the types of 4-H projects or activities which can be completed in your area.

4-H Ontario grants permission to 4-H volunteers to photocopy these 4-H project resources for use in their local 4-H program.

All information presented in these project resources was accurate and appropriate at the time of development.

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Community Engagement & Communications